Transport for London started some months ago a campaign about safety for cyclists in London. They are promoting the use of bicycles in Greater London.
The campaign started with a brilliant video which demonstrates how easy it is to miss very obvious objects if you are focussing on something else. (See first video).
The succes has led them to release t
hree new ones. The best one is embedded as second video. Brilliant.
About Herman
Herman Wagter is one of the founders and co-editor of Dadamotive. His work as interim manager and consultant (Citynet Amsterdam/Fiber-to-the-Home, Platform Sustainable Mobility) has involved him directly in the impact of hyperconnectivity and sustainability on society. As an independent agent and "mobile warrior" he has experienced the pro's and con's of how organizations and projects can be structured, and what the effects on the final result can be. In his opinion we are entering an era of profound change, driven by these fundamental forces. Following the trends, discovering the fun and debunking the half-truths is a passion he likes to share with others.
