Taking your responsability serious:
a wonderfull minisite from Patagonia, a clothing manufacturer showing the impact of their products: travelled distances, CO2, toxic materials, energy use per product. Excellent.
“Every one of us does things in the course of a day that adversely affect the health of the planet. We don’t decide to, we just don’t give it a thought.
Surprising, though, how many habitual practices we can – and do – change once we give them some thought. We can all name environmental habits we’ve changed and more we intend to. This has to be done, and more often by more of us. The impact of an unexamined life is far more serious than it once was – deadly so.
Here we’ll examine Patagonia’s life and habits as a company. The idea is to give more of our practices some air and thought, and to change habits often played out on an industrial scale, with concomitant effects. We’ve been in business long enough to know that when we can reduce or eliminate a harm, other businesses will be eager to follow suit.”
(Hat tip Robert)
About Herman
Herman Wagter is one of the founders and co-editor of Dadamotive. His work as interim manager and consultant (Citynet Amsterdam/Fiber-to-the-Home, Platform Sustainable Mobility) has involved him directly in the impact of hyperconnectivity and sustainability on society. As an independent agent and "mobile warrior" he has experienced the pro's and con's of how organizations and projects can be structured, and what the effects on the final result can be. In his opinion we are entering an era of profound change, driven by these fundamental forces. Following the trends, discovering the fun and debunking the half-truths is a passion he likes to share with others.
