Spread the news

Seeking Alpha reports how the big news sites, like The Guardian, BBC and The New York Times are starting to publish API’s, interfaces by which other sites can tap into their content and publish it at their own sites in the way they want it themselves. This is a really different model than keeping your news hidden and only available to your paying subscribers. And requires the people behind the sites to step away from the idea that they are in direct competition with other sites to attract readers to their site. It changes the marketing model to attracting as many people as you can to your content, no matter where it is presented. The way to still make money from this is by providing small advertisements with your content and generating money this way. One might even share the profit from these advertisements with the website publishing your content, making it even more attractive to tap into your content. So in conclusion, newspapers lose the money from their subscribers, but on the other hand, do not have to print their news also and in that way save a lot of money.