Apple has almost reached one billion downloads from its App Store and celebrated this by opening a web page showing a count down. If one realizes that only last January the score was at half a billion, a quick calculation shows that every second over fifty apps are downloaded. Wow. Now the one thing left to wonder is how many of them are paid. I have not been able to find this number, but if we say that one in ten generates 10 cents for Apple, they are making half a dollar every second. Or 15 million dollars a year. Mmm, would have expected more… My conclusion is the app store is not a cash cow but a marketing instrument.
