Rolls Royce is considering an electric variant of the Phantom. The excess weight of a battery powerful enough will not be a problem for such a big and heavy car. The torque curve of an electric motor – making maximum pulling power right at zero RPM – will be perfect for their image, and the Phantom will also lack noise and vibration. The relatively small range the Rolls can cover between charges could be tricky, but a lot of these Phantoms are used as shuttles from houses hotels to airports, or to drive someone to the city for a nice dinner or a visit to the opera. So no problem there. I think starting at the top models will be the smartest strategy to convince everyone of the coolness of an electric car (like Tesla is doing).
